The Hi-Chew Sweet & Sour Watermelon was first introduced by the brand as part of its Sweet & Sour Mix in the spring of 2019, but is now being made available on its own to help satisfy consumer demand for the flavorful treat.
The candy flavor was pinpointed as a fan-favorite amongst consumers and was quickly chosen by the brand to be introduced on its own. The flavor will now come in standalone packs of 10 pieces at a price point of $1.59 each to satisfy consumers seeking a sweet treat that doesn't skimp on premium flavor. The candy will join the brand's core lineup of single-flavor packs nationwide at retailers and online.
The Hi-Chew Sweet & Sour Watermelon identifies the ways brands are listening to the feedback of consumers to help provide products with their preferences in mind.
Image Credit: Hi-Chew
What's Driving This Trend
- Individual Candy Flavors
- Opportunity for candy brands to offer popular flavors as standalone products based on consumer demand.
- Premium Flavor Experience
- Chance to cater to consumers seeking high-quality and flavorful candy treats.
- Consumer-centric Product Development
- Brands can leverage consumer feedback to create products that align with customer preferences.
Who This Affects Most
- Confectionery
- Confectionery companies can explore creating individual candy flavors to meet consumer demand for specific tastes.
- Retail
- Retailers can stock and promote standalone candy flavors to attract customers seeking unique taste experiences.
- E-commerce
- E-commerce platforms can offer a wide selection of standalone candy flavors, catering to consumer preferences for convenient online shopping.
