The Hi-Chew Sweet & Sour Watermelon was first introduced by the brand as part of its Sweet & Sour Mix in the spring of 2019, but is now being made available on its own to help satisfy consumer demand for the flavorful treat.
The candy flavor was pinpointed as a fan-favorite amongst consumers and was quickly chosen by the brand to be introduced on its own. The flavor will now come in standalone packs of 10 pieces at a price point of $1.59 each to satisfy consumers seeking a sweet treat that doesn't skimp on premium flavor. The candy will join the brand's core lineup of single-flavor packs nationwide at retailers and online.
The Hi-Chew Sweet & Sour Watermelon identifies the ways brands are listening to the feedback of consumers to help provide products with their preferences in mind.
Image Credit: Hi-Chew