The Skittles 'House that Trick or Treats You' Delivers Candy Across Toronto
Justin Lam — October 24, 2018 — Marketing
References: adnews
Trick or Treating is generally reserved for children but the Skittles 'House that Trick or Treats You' aims to bring the magic of Halloween back to those that can't trick or treat. Functioning as a mobile house, the 'Skittles House that Trick or Treats You' activation travels to your front door to deliver candy.
The 'House that Trick or Treats You' will begin its journey in Toronto on October 26, 2018, and will travel along the streets handing out candy to everyone in its way. The house will be making dedicated stops on this journey and can be found at Chuch and Gould St., the Mattamy Athletic Centre, Ronald McDonald House Charities Canada, and finally at Polson Pier.
In addition to delivering candy around Toronto, the Skittles 'House that Trick or Treats You' will be donating to Ronald McDonald House Charities Canada, Mars Wrigley Confectionery’s charitable partner and Friend of the Rainbow.
The 'House that Trick or Treats You' will begin its journey in Toronto on October 26, 2018, and will travel along the streets handing out candy to everyone in its way. The house will be making dedicated stops on this journey and can be found at Chuch and Gould St., the Mattamy Athletic Centre, Ronald McDonald House Charities Canada, and finally at Polson Pier.
In addition to delivering candy around Toronto, the Skittles 'House that Trick or Treats You' will be donating to Ronald McDonald House Charities Canada, Mars Wrigley Confectionery’s charitable partner and Friend of the Rainbow.
Trend Themes
1. Mobile Candy Deliveries - Disruptive innovation opportunity: Create mobile candy delivery services to bring Halloween magic to those who can't trick or treat.
2. Charitable Activations - Disruptive innovation opportunity: Combine activations with charitable donations to raise funds and awareness for organizations.
3. Experiential Marketing - Disruptive innovation opportunity: Utilize mobile activations to create unique and engaging experiences for consumers.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Innovate candy delivery services to cater to the growing demands of on-demand food delivery.
2. Charity and Non-profit - Disruptive innovation opportunity: Incorporate creative activations to attract more donations and support for charitable organizations.
3. Event Planning and Marketing - Disruptive innovation opportunity: Develop mobile marketing activations to enhance brand experiences at events and increase consumer engagement.
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