Farmers' Halloween Ad for Insurance Comically Addresses the Afterlife

 - Oct 24, 2018
References: farmers & adsoftheworld
Life insurance ads are commonly straightforward and serious but Farmers Insurance is using Halloween this year as the prime opportunity to get people thinking about death and arranging appropriate care for loved ones with its ads for insurance.

In Farmers' 'Downward Sphinx,' a mummy is shown doing yoga in the park along with other members of the living and encourages viewers to use this time of year to start thinking about life insurance. As death is a subject that can be unpleasant to approach, the ad for insurance uses some humor to bring light to a dark subject.

For the Halloween season, Farmers Insurance is sharing a series of advertisements featuring other creepy creatures like zombies and vampires to drive its message about "living your best afterlife."