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Halloween-Inspired Gaming Events

Fortnitmares Brings Horror to the Popular Battle Royale Game

— October 29, 2018 — Life-Stages
In celebration of Halloween, Fortnite is unleashing spooking skins and horror-themed exclusives in its 'Fortnitemares' event. Beginning October 24th, 2018, the event will run till November 26th of the same year. Like most Fortnite season events, Fortnitemares will include a host of exclusive character skins, in-game limited-edition items, season-specific challenges and various emotes and actions.

Exclusive to this year's event is the 'Deadfire' skin. Functioning as a "reactive skin," this seasonal exclusive will change based upon a player's performance in a match. The Deadfire skin will be joined by hackled Stone Back Bling and Dark Shard pickaxe, both of which are also reactive skins.

Fortnitemares will also conclude the Fortnite Cube mystery and will force gamers to fight against various Cube monsters while battling other players.
Trend Themes
1. Horror-themed Gaming Events - There is a demand for horror-themed events in popular games like Fortnite.
2. Season-specific Challenges in Gaming - Games can increase engagement by introducing season-specific challenges and limited-time items.
3. Reactive Skins in Gaming - Seasonal exclusive skins that change based on player performance can create excitement among gamers.
Industry Implications
1. Gaming and E-sports - Gaming and e-sports companies can capitalize on the popularity of Halloween by introducing horror-themed events and exclusive items in their games.
2. Marketing and Advertising - Brands can leverage horror-themed game events to promote their products or services and increase engagement with their target audience.
3. Entertainment and Media - Entertainment and media companies can explore partnerships and collaborations with gaming companies to create new content and expand their reach among the gaming community.
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