For Halloween this year, Fanta is hosting an experiential 'Twisted Carnival' in various places across the UK for fans of the soft drink ages 16 and up. The Fanta Twisted Carnival is branded as a "traveling Halloween show of thrills and chills" that gives people the chance to explore five interactive rooms filled with frights.
The Twisted Carnival is being introduced to consumers at the same time as Fanta releases two brand-new carbonated drink flavors—Blood Orange Zero and Pink Grapefruit Zero, both of which feature special Halloween packaging.
To bring awareness to the event, Fanta set up a publicity stunt that introduced a ghoulish old lady sitting in a rocking chair to commuters riding the public transit system. The ghoul is just one of the many characters that people can expect to encounter at the Fanta Twisted Carnival.