ReAnimator Coffee's 'Trick or Treat' Set Revives Last Year's Crops

 - Nov 14, 2017
References: reanimatorcoffee & sprudge
For the Halloween season this year, ReAnimator coffee launched a fun and educational boxed set called 'Trick or Treat' that served as much more than just a novelty gift for the end of October.

The boxed set included 12 ounces of its Ethiopia Gera from this year's harvest, as well as two ounces from last year's crop. In the spirit of Halloween, the older coffee is identified as "Trick," while the newer and fresher one goes by "Treat." By offering the same type of coffee with a difference in age, the kit really gives consumers the chance to experience how the taste of the product is affected by time.

The limited-edition set put a clever, Halloween-themed spin on reviving coffee collected in the previous year, while also offering consumers an educational tasting experience focused on freshness.