For Halloween this year, Jägermeister launched an augmented reality experience on Snapchat dubbed 'Divine the Darke' that gives users of the platform the chance to receive tarot card readings.
To receive a reading, consumers are able to use the Snapcodes included on branded materials from Jägermeister, which can be found in bars and retail spaces. After scanning the code to gain access to the experience on Snapchat, users are able to access a special Snapchat lens for an hour. This lens provides a Snapchat filter based off of the tarot card provided as part of one's reading, which also helps to determine one's "Jägermeister cocktail fate."
While a classic tarot card deck is made up of certain archetypal characters, Jägermeister's unique deck introduces The Herbologist, The Stag and more.