At WAH London this month, a unique nail salon campaign is unfolding, featuring The Powerpuff Girls. Over the course of four weeks, fans will have the chance to try on new nail art designs, as well as pick up branded merchandise at the nail salon.
When WAH London launched, it set itself apart as a new destination for beauty that allows consumers to use virtual reality to test out different nail art patterns and colors. As part of the campaign, users onsite will be able to use Snapchat to unlock location-specific frames; this marks the first time that Cartoon Network has ever used Snapchat for a campaign.
Later this month, Cartoon Network is set to add an all-new fourth and yet-to-be-named Powerpuff Girl to the trio, which currently consists of Bubbles, Blossom and Buttercup.