Adorlée Beauty Inc, a cosmetic and skincare company based out of Canada, recently created a new teen skincare brand with a focus on addressing issues faced by youth and their age-specific skin concerns.
The teen-targeted 'Justagirl' skincare brand uses bold colors and doodle-inspired cartoon-style graphics to stand out to teens who may be looking to expand upon or get started with a skincare routine. Each product is represented by a different stick figure character for quick identification and ease of use.
The simple products in the collection, such as facial cleansers, hydrating creams and cleansing foams, boast names that were inspired by slang and social media—like 'OMG' and 'Show Off.' Some of the nourishing natural ingredients that are highlighted in the skincare range from Justagirl include lily extract and wild chrysanthemum extract.
What's Driving This Trend
- Teen Skincare
- More companies are creating skincare lines specifically targeted towards teens with the potential to fill the gap in the market for youth-specific skincare solutions.
- Youthful Branding
- The use of playful and cartoonish branding such as bold colors and doodle-inspired graphics may be a trend that resonates with younger consumers and provides opportunities for disruptive innovation in branding and design.
- Social Media-inspired Names and Slang
- Skincare brands, especially teen skincare brands, using social media-inspired names and slang may be an effective way to appeal to younger consumers and increase engagement on social media platforms.
Who This Affects Most
- Cosmetics
- As cosmetic and skincare companies continue to expand into teen-specific skincare, opportunities for disruptive innovation in packaging design and ingredient selection may arise.
- Marketing and Advertising
- With the need to appeal to younger consumers, marketing and advertising companies may need to look for innovative ways to engage with their target demographic through social media campaigns and influencer engagement.
- Natural Skincare
- As natural and organic skincare continues to grow in popularity, there may be opportunities for new and innovative ingredients and formulations to be developed specifically for youth-specific skin concerns.
