Hamel Patel, a makeup artist and model who's based out of North Carolina, recently took to Instagram to share a series of Disney-inspired looks with her 34 thousand followers.
Instead of recreating the looks to show the princesses as they're presented in the classic cartoons, Patel adjusted aspects so that they would better represent Indian women. She explained her motivation behind this in an interview with POPSUGAR, in which she states, "I always wished I had a Desi princess to look up to while growing up, so I decided to take it into my own hands!"
Among the reinterpreted princess looks is Cinderella, Princess Aurora, Pocahontas, Jasmine, Sleeping Beauty, Mulan, Snow White, Ariel, and Belle.
What's Driving This Trend
- Cultural Representation
- Disruptive innovation opportunities exist in creating and promoting diverse representations of culture in mainstream media and entertainment.
- Personalized Branding
- Opportunities exist for businesses to personalize their branding to reflect and include diverse cultures and communities in their marketing and advertising strategies.
- Customized Products
- Disruptive innovation opportunities exist in creating customized beauty and fashion products specifically tailored to various cultural needs.
Who This Affects Most
- Beauty
- Beauty companies can capitalize on the trend of cultural representation to create makeup lines that reflect a diverse range of cultural identities.
- Fashion
- Opportunities exist for fashion brands to create collections that incorporate traditional garments from various cultures in their designs.
- Entertainment
- Entertainment companies can disrupt the industry by promoting diverse representations of culture in mainstream media, particularly in hero/heroine roles and storylines.
