Richly Pigmented Eye Shadows

Anastasia Beverly Hills Unveiled Its Second Eye Shadow Palette

Fans of 'Anastasia Beverly Hills' will love the richly pigmented eye shadows in the brand's second eye palette, 'Subculture.'

To contrast the pretty, neutral shades in the brand's first palette, 'Modern Romance,' ABH designed Subculture to be chock-full of gorgeous jewel-toned shadows. The colors in this richly pigmented eye shadow palette are perfect for the upcoming season. Deep blues, greens and reds are balanced with more neutral colors so fans can achieve an wearable, everyday look with a pop of moody color.

Anastasia Beverly Hills is a cosmetics brand that earned a reputation for its professional-quality eyebrow products. The Los Angeles-based makeup brand has a wide variety of tones and textures for creating the perfect eyebrow so fans can expect the same kind of meticulous care when it comes to creating eye shadows.

Richly Pigmented Eye Shadows
Opportunity for brands to create eye shadow palettes with vibrant jewel-toned shades.
Pop of Moody Color
Demand for eye shadow palettes that offer wearable, everyday looks with a touch of dramatic colors.
Meticulous Care in Eyebrow Products
Integration of the same level of meticulous care seen in eyebrow products in the creation of eye shadows.

Where This Applies

Cosmetics
Opportunity for cosmetic brands to expand their product offerings with richly pigmented eye shadow palettes.
Makeup
Opportunity for makeup artists and enthusiasts to explore new eye shadow techniques and looks with jewel-toned shades.
Beauty
Opportunity for the beauty industry to cater to the demand for eye shadow palettes that provide a pop of moody color.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 35%
Freshness 8%