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Truffle-Infused Mud Masks

Estee Lauder's Re-Nutriv Ultimate Diamond Mask is Clarifying & Luxurious

— July 21, 2017 — Luxury
This truffle-infused mud mask from Estee Lauder is one of the most luxurious items the cosmetics brand has ever created.

The full title of this fancy mud mask is the 'Re-Nutriv Ultimate Diamond Revitalizing Mask Noir.' With this mask, Estee Lauder has created the ultimate two-step pampering routine. The product comes with a buffing brush to stimulate and exfoliate the skin before application. Next, the user applies the thick mask to their face and waits five minutes before massaging into the skin and rinsing clean.

This mask contains some of the world's most rare and hard-to-find ingredients like black diamond truffle. Over 10,000 hours goes into the production of this truffle-infused mud mask and only a limited number can be created each year.
Trend Themes
1. Luxury Beauty Masks - The creation of ultra-luxury beauty masks infused with premium and rare ingredients can disrupt the beauty industry by carving out a high-end market with elevated product offerings.
2. At-home Spa Experience - Developing and marketing beauty products that offer a spa-like experience at home can create disruptive innovation opportunities by meeting consumer demand for luxurious self-care routines.
3. Premium Skincare Ingredients - Utilizing unique and rare ingredients, such as truffles, in skincare products can disrupt the cosmetics market and attract consumers looking for exclusive and high-end products.
Industry Implications
1. Beauty - The beauty industry can explore luxury skincare offerings and innovative ingredients to target the high-end consumer market.
2. Consumer Goods - Consumer goods companies can invest in creating at-home spa experiences by developing innovative product designs and marketing strategies.
3. Agriculture - Agriculture companies can capitalize on the demand for rare and premium ingredients in skincare by cultivating and supplying unique plants, like truffles, to the cosmetics industry.
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