Lush Cosmetics is already one of the most environmentally friendly brands on the market, offering cruelty free, vegetarian or vegan cosmetics that are high in quality and relatively affordable. With ventures like its recent inclusion of biodegradable packing peanuts to keep its products safe, it is no surprise that the brand is now seeking to repurpose ocean plastics.
Plastic waste in the ocean is currently an enormous issue, and slowly but surely, brands are seeking to do their part to alleviate this global problem. Lush Cosmetics recently led a six-month long effort where volunteers collected plastic found in the ocean, and it is now seeking to convert that collection of plastics into high quality pellets.
These pellets may end up being used in the packaging for Lush Cosmetics' products, making the brand one step closer to being completely environmentally friendly.