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The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers

 - Jul 24, 2017
References: theouai &
The Ouai Memory Mist is a style-extending hair spray that keeps hair looking styled for days longer.

Ouai is the haircare line created by Jen Atikin, hairstylist to celebrities like Chrissy Teigen and Kim Kardashian. This newly released four-in-one product uses memory polymers to lock in a style until the next time a consumer washes their hair. After fans asked the brand to release a heat defense treatment, Ouai made sure its Memory Mist would protect hair from heat styling of up to 450 degrees. The addition of prickly pear extract helps maintain frizz and add shine so hair stays smooth until it's time to change one's hairstyle.

Multi-use hair products like the Ouai Memory Mist are popular with consumers. Double-duty hair products limit the number of styling items consumers have to invest in, saving them time and money.