Those looking to create an edgy, lived-in eye look should consider the 'Milk Makeup Eye Vinyl' pens.
This clickable cosmetic acts as lip gloss for your eyes. By swiping this easy-to-use pen across the eyelid, a beauty consumer can easily get a dramatic glossy eye look. While this gloss will easily crease and smudge throughout wearing it, this is part of the aesthetic of the product. Using the black or purple pens will give a tough, rock-n-roll vibe while the lilac or nude shades will add a subtle sheen to the eyelid.
Many Millennial consumers are looking at their cosmetics as an extension of their creative selves. By delivering unique textures in bold shades, the Milk Makeup Eye Vinyls allow people to play with their makeup in a non-fussy way.