While there are plenty of concealer sticks on the market that are designed, branded and marketed for women, the Men Pen stands out because it was made for men.
The pocket-sized tube contains a stick with a formula to conceal one's skin imperfections, including everything from rough patches and dark undereye circles to scars, moles or razor burn. The brand notes that the product is "the same makeup for men that male actors, models and businessmen use," and the cosmetic is offered in a range of 16 colors to match one's skin tone.
From expanded makeup product ranges that match a more diverse range of skin tones to male-targeted cosmetics, inclusivity is a theme that's currently transforming the beauty industry.
Male-Targeted Concealer Sticks
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The 'Men Pen' is a Pocket-Sized Product for Covering Blemishes
- By: Laura McQuarrieJul 11, 2017