The "clinical skin care" brand Peter Thomas Roth is offering a travel-sized kit of four of its popular and effective skin cleansers.
There are four products in the collection, the first of which is an Anti-Aging cleansing gel with exfoliating features that aims to reduce the appearance of fine lines. The second is a Rose Cleansing Gel that contains five rose plant stem cells, including rose commiphora, desert rose, damask rose, pale rose and white rose. The third is a Purifying cleanser that contains mud and volcanic ash, and removes dirt, oil and impurities. The final product in the collection is a 3% Glycolic Solutions gel that smooths and brightens the appearance of skin.
These diverse skin cleansers are well suited for travel, as consumers' skin needs tend to change while they are in-transit and getting accustomed to different climates.
Key Themes Behind This Trend
- Travel-sized Cleanser Kits
- Opportunity for the cosmetics industry to create travel-sized versions of their popular products to cater to the needs of on-the-go consumers.
- Anti-aging Cleansing Gel
- Potential for the skincare industry to develop innovative cleansers with exfoliating features to target fine lines and signs of aging.
- Rose Cleansing Gel
- Disruptive innovation opportunity for the beauty industry to incorporate rose plant stem cells into cleansers for their hydrating and soothing properties.
Where This Applies
- Clinical Skin Care
- Opportunity for clinical skin care brands to create travel-sized kits with a variety of cleansers to cater to different skin types and needs.
- Cosmetics
- Opportunity for the cosmetics industry to create travel-sized versions of their popular products to cater to the needs of on-the-go consumers.
- Skincare
- Disruptive innovation opportunity for the skincare industry to develop innovative cleansers with specialized ingredients and benefits.
