Since the year 2017 marks the official 20th anniversary of the Harry Potter franchise, a number of new products are being released in celebration, including a magical bath bomb from Lush Cosmetics UK.
Lush's 'Dark Arts Jelly Bomb' quickly sold out online, also appealing to Lush fans with a vegan formula loaded with skin-nourishing ingredients like sweet almond oil, cinnamon oil and orange oil. Although the jelly bath bomb boasts an all-black color, when it is added to one's bath, the real magic happens as it dissolves to form a soothing "love potion pink" color in bathwater.
Earlier this year, Lush released a bath bomb of a similar shape and texture called the 'Ectoplasm Jelly Bomb,' which seems to take inspiration from the fantastical, paranormal world of Ghost Busters.
Why This Trend Is Growing
- Color-changing Bath Products
- The trend of color-changing bath products offers an opportunity for brands to create immersive and magical experiences for consumers.
- Franchise Celebrations
- The trend of releasing new products to celebrate popular franchises presents an opportunity for businesses to tap into the fan base and drive sales.
- Innovative Bath Bomb Formulas
- The trend of developing innovative and unique formulas for bath bombs allows brands to differentiate themselves and attract customers with exciting new offerings.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can explore the trend of color-changing bath products to create innovative and visually appealing products for their customers.
- Entertainment
- The entertainment industry can take advantage of the trend of franchise celebrations by releasing limited edition products that resonate with fans, creating additional revenue streams.
- Wellness
- The wellness industry can leverage the trend of innovative bath bomb formulas to create therapeutic and calming experiences for consumers, promoting relaxation and self-care.
