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'Miss A' Offers All Beauty Products on Its Site for Just One Dollar

 - Jul 21, 2017
References: shopmissa & byrdie
'Miss A' is the name of a disruptive beauty retailer that sells a variety of cosmetic products online for a flat fee of $1. While the brand does not invest in marketing or advertising, it does get manufacturers to make them specific beauty items. As such, Miss A is able to pass on the savings to consumers, even promising "zero mark-up" in some cases.

Several new start-ups are challenging the notion that consumers should have to pay more for certain items by introducing low-cost product collections. For example, Brandless offers a variety of consumer goods for just $3, while Beauty Pie sells makeup products at factory costs. To offer consumers the best prices possible, these kinds of companies are downplaying packaging, branding and marketing.