Affordable Performance Cosmetics

Beauty consumers want premium-quality products without the high price tag, yet they often end up paying more for branding, packaging, and marketing than for the actual formulations, and Sona Cosmetics was developed to deliver affordable, high-performing, cruelty-free, vegan products without compromise. "Sona's mission is to create thoughtfully curated, high-performance beauty products that are driven by community, committed to inclusivity, and ensuring that no one is priced out of self-expression," said Emily David, Co-Founder & Director of Product of Sona Cosmetics.

At launch, the Canadian-born brand is introducing itself with lightweight, hydrating Tinted Lip Treatments, Jelly Cheek and Lip Tints, transfer-proof Peel Off Lip Stains and more. Already, Sona Cosmetics has plans to drop even more products throughout Q4.