'Wowder' is a new multi-use powder that is described as as "weightless" and promises a "real-skin finish" that leaves behind no white chalkiness, even under the flash of a bright light. The product is set to be available in three shades, noting that "no skin tone is HD-white."
Some YouTubers recently tested out Wowder in a video, but were not able to reveal the brand behind the product, leading many fans to speculate that Glossier may be behind the launch of Wowder. Fans seem even more certain of this since a patent for the name "Wowder" was filed by Glossier.
Although there are few release details on Wowder, the product's Millennial pink site boasts a button that lets consumers sign up to be alerted for its release.
What Makes This Trend Stand Out
- Multi-use Beauty Powders
- Beauty brands should explore creating multi-use powders that promise a "real-skin finish" for a weightless yet flawless look.
- Adaptable Shades
- Beauty brands can offer ranges of adaptable shades to meet the needs of diverse skin tones and eliminate the problem of chalkiness.
- Mystery Launches
- Launching a new product with a degree of mystery can create buzz and anticipation among consumers for its release.
Sectors Adopting This
- Beauty
- Beauty brands can incorporate multi-use powders with adaptable shades, and beauty influencers can test and promote new products.
- Patent Filing
- Companies can increase brand recognition and speculation through strategically filing patents for product names and features.
- Consumer Engagement
- Creating a sign-up button for product alerts can increase consumer engagement and anticipation for product launches.
