'Wowder' is a new multi-use powder that is described as as "weightless" and promises a "real-skin finish" that leaves behind no white chalkiness, even under the flash of a bright light. The product is set to be available in three shades, noting that "no skin tone is HD-white."
Some YouTubers recently tested out Wowder in a video, but were not able to reveal the brand behind the product, leading many fans to speculate that Glossier may be behind the launch of Wowder. Fans seem even more certain of this since a patent for the name "Wowder" was filed by Glossier.
Although there are few release details on Wowder, the product's Millennial pink site boasts a button that lets consumers sign up to be alerted for its release.