The new Vetements 'Staff' t-shirt, while extraordinarily over-priced, is an ironic representation of the fashion industry.
Priced at $175, the garment consists of a simple, boxy, crew-neck t-shirt in either solid back or solid white. The brand's name is written across the back and the word 'Staff' is printed in gold over the left breast. It's simplicity is intended to be a representation of popular concert merchandise. Artists like Kanye West and Justin Bieber will release merchandise that becomes coveted streetwear once it hits the masses. Often people will shell out several-times the value of the garment to resellers to own coveted, sold-out pieces.
Vetements is a fashion collective that rejects the corporate aspect of the fashion industry. Once understood as a piece of art that delivers social commentary, the Vetements Staff t-shirt can be seen as humorous, appealing primarily to Millennial audiences.