Canned beverages are currently having a resurgence in popularity with Millennial audiences and Ruza's Rosé is taking full advantage of this.
Favored for their portability and sleek branding capabilities, canned products are being embraced by more premium beverage brands who wouldn't have favored this packaging in the past. Ruza, a California Rosé manufacturer is one such brand. It claims that its product tastes exactly the same in a can, and the effervescent quality of the product lasts longer than if poured into a wine glass. Each can makes for a glass and a half of wine and three cans (the size of the standard packs they retail in) is the equivalent of one bottle.
Ruza's Rosé uses a direct press method for processing its grapes which gives the product its pretty pink color and is also how wine makers in Provence make their Rosé.