Designed by the student Lauren Park, this sheet mask packaging is able to use humor and irony to capture the attention of potential consumers.
The concept brand is titled "Pretty Ugly," a name that Park hopes points out the irony of individuals looking ugly or scary in order to make themselves more look beautiful, or enhance their physical features. Aside from the attention-grabbing name, the Pretty Ugly sheet mask packaging is bold in colour and features floral imagery that brings to mind natural ingredients and skin health-improving features. The masks come in boxes, making for simple portability and ease of access for those who travel with the products.
By using a unique name in order to sell her products, Lauren Parks understands the power of humor in marketing and how to take advantage of it.