Fig.1 is a new D2C brand by Harvard dermatologist Dr. Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and skincare chemist Lizzy Trelstad and it's focused on providing a straightforward skincare system. The brand's six products, packaged in airless refillable bottles, are designed to take the confusion out of skincare, in terms of both ingredients, what products to use and how to use them together for the best results.
The brand specifically speaks to beauty consumers who are in the process of discovering skincare research and incorporating new products into their routines. McCarthy says, "In pandemic times, people were willing to go through 12 steps of skincare. Now, as the world opens, they want simplicity."