A new unofficial ad campaign by the NT Official group is aimed to increase tourism in Australia's Northern Territory, also known as the NT.
The NT Official launched a new tourism campaign on social media, with "CU in the NT" as the slogan. While the slogan is incredibly cheeky, it is sure to catch the eyes of many on social media. The tourism campaign was launched on the NT Official Facebook and Instagram accounts. The success of the campaign is counting on the shareability of the ads, and people wanting to show the ads to their friends to raise awareness for tourism in the Northern Territory.
The NT Official is not associated with the official NT Tourism, and while they made sure not to use any of the NT Tourism logos, the logos used are fairly similar in design.