To help raise awareness and donations for the 'Dry July campaign,' a radiologist from Sydney, Australia is recreating famous celebrity photos. Mark Udovitch is planning to donate his long hair to a wig library but wanted to use it first to recreate celebrity photos to raise money. The Dry July campaign is raising money for adults living with cancer. Participants raise money by going dry (alcohol-free) for the month.
Udovitch's inspiration for the photo series came from one of his patients feeling more distressed about losing her hair than losing her breast to cancer. Most of his costumes for the photos are from household items and some of the photos also feature his co-workers. Udovitch has recreated such photos as Princess Leia, Daenerys Targaryen and Kim Kardashian. Mark Udovitch is also taking photo requests from anyone who donates to the campaign.