From luxury yurts at outdoor music festivals to bare-bones hostels in the rural countryside, the September 2016 travel trends demonstrate that brands cannot afford to adopt a one-size-fits-all approach when it comes to accommodating the modern traveler.
For millennials with cash to burn, luxury music festival accommodations are quickly becoming a popular vacation option. At events such as Glastonbury and Cornbury, festival-goers can now opt for luxurious tents that let them stay close to the action without sacrificing the comforts of a boutique hotel.
On the other end of the spectrum, the September 2016 travel trends also demonstrate a demand for no-frills accommodations that can be enjoyed by those on a budget. For instance, one village in China erected a minimalist youth hostel that provides bare-bones accommodations for those looking for a budget-friendly place to stay. Similarly, the 'In Box Capsule Hotel' in Russia provides travelers with a place to rest their head and not much more.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
