At Terminal 2 inside Narita Airport in Tokyo, Japan, travelers have the chance to get extremely comfortable at a unique airport lounge courtesy of mattress brand Tokyo Nishikawa.
Although Tokyo Nishikawa is a producer of mattresses, seating is the focus of the 'Narita Sky Lounge Wa.' The same supportive technology that's used in its signature Air mattress is what powers the ultra-comfortable seats that are set up in the airport lounge, effectively creating an advertisement for its mattresses without having to take up the space required for a few full-sized beds. Even so, the generously sized seats provide ample room for people to spread out and take a nap.
Airports have become popular destinations for branded stations of this kind, particularly because they are the perfect place to provide interest for a curious and captive audience.
What Makes This Trend Stand Out
- Airport Lounge Branding
- There is an opportunity for mattress brands to create unique and comfortable airport lounges as a form of advertising.
- Seating Innovation
- The use of supportive mattress technology in airport lounge seating presents an opportunity for disruptive innovation in the seating industry.
- Branded Stations
- Airports are becoming popular destinations for branded stations, creating opportunities for various industries to engage with a captive audience.
Sectors Adopting This
- Mattress
- Mattress companies can leverage airport lounge branding to advertise their products in a unique and comfortable setting.
- Seating
- The application of supportive mattress technology in airport lounge seating opens up opportunities for innovation in the seating industry.
- Advertising
- Branded stations in airports provide a captive audience for various industries to engage with and promote their products or services.
