As part of Three mobile's 'Feel at Home' campaign, the telecommunications company launched a travel-themed pop-up at Westfield Stratford, London with TV personality Joey Essex. Members were drawn to the travel-themed pop up for their chance to become the winner of a free holiday trip, provided that they told their "best holiday story."
Three mobile's Feel at Home campaign makes it possible for customers to use their phones at no additional costs across 24 new destinations as of September.
While it is often brands that take the lead on storytelling, this unique activation appeals to young Millennials who love to travel, seek new experiences and live in an age where they are eager to share their unique stories with others.
Telecom Travel Pop-Ups
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