As part of Three mobile's 'Feel at Home' campaign, the telecommunications company launched a travel-themed pop-up at Westfield Stratford, London with TV personality Joey Essex. Members were drawn to the travel-themed pop up for their chance to become the winner of a free holiday trip, provided that they told their "best holiday story."
Three mobile's Feel at Home campaign makes it possible for customers to use their phones at no additional costs across 24 new destinations as of September.
While it is often brands that take the lead on storytelling, this unique activation appeals to young Millennials who love to travel, seek new experiences and live in an age where they are eager to share their unique stories with others.
Key Themes Behind This Trend
- Travel Storytelling Pop-ups
- Companies can create pop-up events that allow customers to share their travel experiences and win free trips as part of a marketing campaign.
- Feel at Home Campaigns
- Brands can offer campaigns that allow customers to use their products or services with no additional costs, including while traveling.
- Millennial Travel Marketing
- Companies can target younger travelers by appealing to their desire for adventure and unique experiences through innovative marketing campaigns.
Where This Applies
- Telecommunications
- Telecommunications companies can offer campaigns that make phone usage cheaper while traveling by partnering with travel companies and offering contests and deals.
- Travel
- Travel companies can collaborate with other industries and brands to offer experiential marketing campaigns that provide unique opportunities for customers to share their travel experiences.
- Marketing
- Marketing companies can target younger demographics with innovative campaigns that utilize new technologies, social media, and experiential advertising.
