There are millions of posts that are collected on Instagram using the #ExploreBC hashtag. In order to help locals and tourists alike discover even more of the beauty of British Columbia, Canada, the 'BC Explorer' website was set up to collect these inspiring Instagram posts from adventure-seekers across the Canadian province.
As well as being a great place to look for awe-inspiring landscapes and landmarks, the site serves as a place where people can find out more about each location and even create trips based on the photos they see.
To refine the results that appear on the BC Explorer page, users are abele to filter the images that they see by region, city and themes like "places to eat" or "cities on the edge of wilderness." This tourism website shows exactly how a branded hashtag can be used in the creation of crowdsourced content.
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