The San Diego-based craft brewery 'Stone Brewing' recently announced plans to open its very own 'Stone Hotel' in an effort to cater to beer-loving travelers. For many millennials, experiential travel has become a top priority. Capitalizing on this demand, the new hotel will provide an immersive brewery experience for the young, craft beer-loving demographic.
The Stone Hotel will be located in Escondido, California, and it will feature 99 luxurious rooms. The hotel will cater to craft beer aficionados, as well as adventurous foodies looking for a more high-end dining experience than offered at other hotels. To keep beer lovers happy, the hotel will feature a bar-style lobby, a growler delivery service and tours of the Stone Brewing World Bistro & Gardens located next door. The hotel will also offer exclusive beers produced just for its guests.
Set to open in 2018, the new hotel will capitalize on the popularity of craft beer tourism and the millennial preference for experiential travel.