Air New Zealand's Hollywood parody is definitely a laughable way to get passengers to listen to safety announcements and emergency procedures in flight. The commercial features two famous comedians, Anna Farris and Rhys Darby, as the main characters. The video titled 'Safety in Hollywood' follows the twosome as they attempt to act out scenes from different genres -- action, romance, horror and western --while incorporating random flight attendants who give applicable air safety advice.
While watching the Hollywood parody, one can't help but laugh at the comedic nonsense. The witty nature of Safety in Hollywood makes Air New Zealand recognizable to any consumer who's watched the video on YouTube: it essentially becomes a great branding tool. It also gives passengers a reason to continue to fly with the airline by turning boring mandatory safety announcements into gleeful experiences.