Embarq is a new service put together by Air Canada that offers crowdsourced airline vacations to consumers that are unable to afford the initial ticket price. The program allows consumers to share their intended destination and reasons for going in the hopes that others will help to fund their trip through donations. The service helps millennials achieve their travel goals and visit places across the globe that they would otherwise be unable to afford to see.
Embarq works by allowing consumers to sign up to the program and then set a destination location, called a 'Wish.' The trip is then coupled with an explanation to why funding is needed, such as for a honeymoon, school trips, volunteer excursions or sporting games. If funding is received from fellow peers, Air Canada grants the user a gift card with the amount needed to book their trip.