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Attraction-Based Navigation Apps

The Kompl App Helps Travelers Get Lost and Explore a New City

— July 28, 2016 — Tech
The Kompl app helps you explore the city you're in by helping you get lost and avoid taking the most direct route. The navigation app is perfect for tourists and wanderers looking to do some sightseeing, as opposed to directionally challenged folks trying to get somewhere new in a hurry.

Not the first of the mobile apps encouraging users to take the scenic route, the Kompl app focuses on urban areas, landmarks and other popular attractions rather than beautiful views or walking paths. The smartphone application shows users how close they are to nearby sights, without showing them how to get there. This enhances the exploratory aspect of the experience.

Light on the actual navigation, the travel app is asking people to vote for their next city online now.
Trend Themes
1. Attraction-based Navigation - The trend of navigation apps offering scenic and attraction-based routes rather than just direct ones presents an opportunity for tech companies to innovate navigation experiences.
2. Urban Sightseeing - The trend of urban sightseeing apps like Kompl are disrupting traditional tourist experiences and creating new market opportunities for the travel industry.
3. Crowdsourced Travel Planning - The trend of crowdsourcing travel planning through apps like Kompl presents an opportunity for the travel industry to offer more personalized and unique experiences to consumers.
Industry Implications
1. Technology - The technology industry can create new and improved attraction-based navigation apps that offer even more innovative features to enhance the travel experience.
2. Travel - The travel industry can leverage the trend of urban sightseeing apps like Kompl to offer new and unique experiences to travelers, such as themed self-guided tours.
3. Social Media - The social media industry can partner with crowdsourced travel planning apps like Kompl to offer seamless integration with users' social media accounts, providing even more personalized recommendations and travel inspiration.
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