Hawaiian Airlines has teamed up with the Walt Disney Studios to unveil a brand new trio of Disney princess-themed aircraft whose liveries are inspired by the upcoming animated adventure movie Moana, which follows the adventures of a Polynesian princess of the same name.
In addition to featuring exterior designs inspired by Moana as well as three other key characters from the film, these aircraft also feature character-inspired artwork and decorations inside the aircraft cabin. What's more, Hawaiian Airlines' website is also running a caption contest that allows participants to potentially win prizes ranging from tickets to the film's premiere in Hollywood, California to airline miles.
This Disney princess-themed aircraft design and contest is a great example of an airline looking to tackle the image of airline travel being hassle by instead making it a fun and entertaining experience dotted with pop culture references.
What Makes This Trend Stand Out
- Themed Aircrafts
- Airline companies can design unique-themed aircrafts to create a fun and memorable experience for passengers, differentiating themselves from competitors.
- Pop Culture Influenced Promotions
- Companies can utilize pop culture references to attract a larger audience and increase engagement, as seen with Hawaiian Airlines and Disney’s Moana promotion.
- Internal Branding
- Incorporating creative branding and artwork on the interior of aircrafts can improve the customer experience and potentially increase brand loyalty.
Sectors Adopting This
- Airlines
- Airlines can generate buzz and differentiate themselves with themed aircraft designs and promotions inspired by pop culture.
- Entertainment
- Collaborations with airlines for themed promotions can create new marketing opportunities and increase exposure for upcoming movies or TV shows.
- Graphic Design
- There’s potential for graphic designers and artists with experience in branding and advertising to contribute to the internal branding of aircrafts and other transportation vehicles.
