This humorous ad for Emirates Airlines features A-list celebrity Jennifer Aniston who wakes up from a nightmare where she has to endure travelling on an average plane. The ad promotes the luxurious suites, bars and showering faculties that are offered on Emirates Airlines planes.
The ad begins with the celebrity walking through an airplane to find the shower. She becomes distraught and asks flight attendants for help. When they assure her she won't be showering or going to a bar on their plane, Jennifer wakes up in a gilded room with her own bed. She proceeds to shower and as she sits at the bar, she tells the bartender about her nightmare.
While the ad might seem a bit lavish, its ultimately suggests that each passenger will feel like a celebrity when aboard an Emirates Airlines flight.
What's Driving This Trend
- Luxury Airline Travel
- Disruptive innovation opportunity: Create a new luxury airline experience with spacious suites, bars, and showering facilities to cater to high-end travelers.
- Celebrity Endorsements in Advertising
- Disruptive innovation opportunity: Explore the use of A-list celebrities in advertisements to promote products or services and create a sense of luxury and glamour.
- Humorous Advertising
- Disruptive innovation opportunity: Incorporate humor into advertising campaigns to capture attention and create memorable experiences for viewers.
Who This Affects Most
- Airline Industry
- Disruptive innovation opportunity: Innovate within the airline industry by offering new and improved amenities and services to attract high-end passengers.
- Entertainment Industry
- Disruptive innovation opportunity: Collaborate with celebrities in the entertainment industry to create compelling and engaging advertising campaigns.
- Advertising Industry
- Disruptive innovation opportunity: Experiment with different advertising techniques, such as humor, to stand out in a crowded marketplace and capture consumer interest.
