In order to give travelers the chance to feel like what it's like to fly with Thomas Cook Airlines, a series of unique 360-degree YouTube experiences were created for virtual reality viewing. To experience the video as it was meant to be enjoyed, people can strap on a Google Cardboard headset from the comfort of their own homes.
The videos reveal the interior of the premium economy class cabins in real-time, in addition to a few celebrity impersonators. Kanye and Kim are two of the instantly recognizable guests in one of the scenes.
Throughout the 'Fantasy Flight' experience, viewers are meant to pick up on clues that suggest a new destination that will be soon offered by Thomas Cook Airlines. Once they have pinpointed that destination, that becomes the key to entering for a chance to win a holiday to LA.