In order to give travelers the chance to feel like what it's like to fly with Thomas Cook Airlines, a series of unique 360-degree YouTube experiences were created for virtual reality viewing. To experience the video as it was meant to be enjoyed, people can strap on a Google Cardboard headset from the comfort of their own homes.
The videos reveal the interior of the premium economy class cabins in real-time, in addition to a few celebrity impersonators. Kanye and Kim are two of the instantly recognizable guests in one of the scenes.
Throughout the 'Fantasy Flight' experience, viewers are meant to pick up on clues that suggest a new destination that will be soon offered by Thomas Cook Airlines. Once they have pinpointed that destination, that becomes the key to entering for a chance to win a holiday to LA.
What's Driving This Trend
- Virtual Reality Travel Experiences
- Opportunity for airlines and travel agencies to create immersive VR experiences that give customers a taste of their offerings.
- 360-degree Youtube Videos
- Potential for brands to use 360-degree videos on platforms like YouTube to engage and captivate audiences.
- Gamified Marketing Campaigns
- New advertising opportunities for brands to create interactive campaigns that engage viewers and incentivize participation.
Who This Affects Most
- Airlines
- Airlines can leverage VR technology to provide customers with virtual tours of their fleets and cabin classes.
- Travel Agencies
- Travel agencies can enhance their marketing efforts by creating immersive VR experiences that showcase different destinations.
- Marketing and Advertising
- Brands can explore gamified marketing campaigns to increase audience engagement and drive participation.
