Japanese airline All Nippon Airways has partnered up with Disney to debut three commercial jets that are decorated with logos and characters from the mega-popular Star Wars universe.
The planes will take flight in the beginning of the fall of 2015 and the first of three Star Wars-inspired jets will be adorned with the distinctive blue and white markings of the iconic droid character 'R2-D2.' A second plane will feature a brand new orange colored droid named 'BB-8' from the upcoming 'Star Wars: The Force Awakens' film and a third will host both droid characters and the instantly recognizable Star Wars logo.
Aside from its exterior decorations, the jets' interiors will also follow an overall Star Wars theme. Besides using cups, chairs, napkins and seats that pay tribute to the Star Wars universe, the in-flight entertainment will also be screening the first six films of the franchise to passengers.
What's Driving This Trend
- Star Wars-inspired Commercial Jets
- Brands can leverage popular franchises to create unique and eye-catching marketing opportunities through product collaborations.
- Movie-themed Aircraft Design
- Airlines can enhance the travel experience by incorporating popular movie themes and characters into the design of their aircraft, appealing to fans and attracting attention.
- Immersive Travel Experiences
- Travel companies can create immersive experiences by transforming the interior of vehicles or planes, tapping into consumers' nostalgia for beloved characters and stories.
Who This Affects Most
- Airlines
- Airlines can enhance their brand image and attract customers by collaborating with popular franchises to create unique and appealing aircraft designs.
- Entertainment
- Movie studios and entertainment companies can partner with airlines to leverage their intellectual property and create buzzworthy marketing campaigns centered around movie-themed aircraft designs.
- Tourism
- Travel agencies and tour operators can incorporate immersive travel experiences, such as themed aircraft interiors, into their offerings to attract customers and create unique vacation memories.
