Royal Jordanian's latest ad puts a political spin on the airline's services. The ad, which quickly went viral after being posted through Royal Jordanian's Twitter account, reads, "Just in case he wins... Travel to the US while you're still allowed to!" and includes prices for some of the airline's direct flights to US cities (including New York, Chicago, and Detroit.)
In one of the more controversial claims that Donald Trump made during his campaigning, the Republican presidential nominee and president-elect called for "a total and complete shutdown of Muslims entering the United States." As the flag carrying airline of Jordan, the majority of people who fly Royal Jordanian are Muslim. Though darkly satirical, the humor is likely to resonate with the airline's clientele.
Why This Trend Is Growing
- Political Satire in Advertising
- Opportunity for brands to use humor and satire to make a political statement and connect with their target audience.
- Viral Marketing Through Social Media
- Opportunity for brands to leverage social media platforms to quickly reach a large audience and generate viral content.
- Addressing Controversial Issues
- Opportunity for brands to take a stand on controversial topics and align with the values of their target market.
Industries Being Reshaped
- Airline Travel
- Opportunity for airlines to use satire and humor in their advertising campaigns to inspire brand loyalty and connect with travelers.
- Marketing and Advertising
- Opportunity for marketing agencies to develop creative and edgy campaigns that resonate with consumers and generate buzz.
- Social Media Platforms
- Opportunity for social media platforms to highlight and promote viral content that sparks conversation and engagement among users.
