Jean Paul Gaultier's latest fragrance campaign features Jarrod Scott who channels a retro rebel in the ad. The Australian supermodel dons a slicked back hairstyle and sports a jean and t-shirt combo, paired with a leather jacket that he wears over his shoulders.
Ultra Male is a fragrance that follows Jean Paul Gaultier's Le Male perfume and boast masculine and rebellious campaign imagery. This eye-catching fragrance ad marries the designer's retro sailor inspiration with modern menswear staples. In the ad, model Jarrod Scott also pulls off a sleeve of artistic tattoos and holds a viewer's gaze intensely.
While millennial consumers are looking for innovative and engaging marketing techniques, they are also likely to respond to nostalgia, as seen in this marketing example.
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