Jean Paul Gaultier's Ultra Male Fragrance Campaign is Rebellious
Jana Pijak — May 6, 2015 — Fashion
References: jeanpaulgaultier & beautyscene.net
Jean Paul Gaultier's latest fragrance campaign features Jarrod Scott who channels a retro rebel in the ad. The Australian supermodel dons a slicked back hairstyle and sports a jean and t-shirt combo, paired with a leather jacket that he wears over his shoulders.
Ultra Male is a fragrance that follows Jean Paul Gaultier's Le Male perfume and boast masculine and rebellious campaign imagery. This eye-catching fragrance ad marries the designer's retro sailor inspiration with modern menswear staples. In the ad, model Jarrod Scott also pulls off a sleeve of artistic tattoos and holds a viewer's gaze intensely.
While millennial consumers are looking for innovative and engaging marketing techniques, they are also likely to respond to nostalgia, as seen in this marketing example.
Ultra Male is a fragrance that follows Jean Paul Gaultier's Le Male perfume and boast masculine and rebellious campaign imagery. This eye-catching fragrance ad marries the designer's retro sailor inspiration with modern menswear staples. In the ad, model Jarrod Scott also pulls off a sleeve of artistic tattoos and holds a viewer's gaze intensely.
While millennial consumers are looking for innovative and engaging marketing techniques, they are also likely to respond to nostalgia, as seen in this marketing example.
Trend Themes
-
Retro-inspired Marketing — Disruptive innovation opportunity: Brands can tap into nostalgia and incorporate retro elements into their marketing campaigns to attract millennial consumers.
-
Engaging Fragrance Advertising — Disruptive innovation opportunity: Businesses can create visually compelling fragrance advertisements that captivate consumers and spark their interest.
-
Incorporating Tattoos in Branding — Disruptive innovation opportunity: Brands can explore incorporating tattoos as a form of brand expression to resonate with modern consumers.
Industry Implications
-
Fashion and Fragrance — Disruptive innovation opportunity: The fashion and fragrance industries can collaborate to create unique and captivating marketing campaigns that appeal to consumers.
-
Advertising and Marketing — Disruptive innovation opportunity: Advertising and marketing agencies can develop innovative techniques to engage consumers and effectively promote brands.
-
Tattoo Industry — Disruptive innovation opportunity: Tattoo artists and studios can explore partnerships with brands to incorporate tattoos into branding and marketing initiatives.
5.7
Score
Popularity
Activity
Freshness
