From Nostalgia Soda Branding to Hipster Fast Food Mascots
Vasiliki Marapas — June 28, 2015 — Marketing
The top June 2015 branding ideas showcase the different ways brands are attempting to engage consumers.
Brand awareness is at an all-time high, meaning that companies can't just jump on the bandwagon of any trend that's gaining momentum. Consumers can and will notice when something is not "on brand," and, thanks to social media, it's never been easier to call a company out publicly. As such, brands are becoming more selective when it comes to the trends they will support.
A no-brainer, however, comes in the form of nostalgia. With social media, everything consumers do is charted, documented and available for viewing at the touch of a button. As a result, consumers are finding themselves nostalgic for shorter and shorter periods of time -- something brands can turn into an advantage, as the top June 2015 branding ideas prove (see: the return of the Hamburglar).
Brand awareness is at an all-time high, meaning that companies can't just jump on the bandwagon of any trend that's gaining momentum. Consumers can and will notice when something is not "on brand," and, thanks to social media, it's never been easier to call a company out publicly. As such, brands are becoming more selective when it comes to the trends they will support.
A no-brainer, however, comes in the form of nostalgia. With social media, everything consumers do is charted, documented and available for viewing at the touch of a button. As a result, consumers are finding themselves nostalgic for shorter and shorter periods of time -- something brands can turn into an advantage, as the top June 2015 branding ideas prove (see: the return of the Hamburglar).
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