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Dan Wells' June Cereal Packaging is Artisanal and Authentic

 - May 1, 2015
References: danielgwells & danwells.tumblr
This mason jar cereal packaging is conceived by designer Dan Wells. The brand identity concept is created for June Cereal, a food manufacturer that specializes in natural and nutritious breakfast products.

June Cereal's product comes in four healthy flavors including blueberry, banana, kiwi and cinnamon. Each of the brand's mason jar cereals is made with organic oat clusters and is adorned with authentic and artisanal signage. From its sustainable, glass packaging to its elegant signage, June Cereal illustrates the nutrition and quality of their product through a branding strategy that relies on gorgeous aesthetics.

This branding concept by Dan Wells appeals to the design-conscious consumer and also illustrates the nutritional benefits of each June Cereal product. Moreover, this packaging references vintage grocery items that were often displayed in glass containers.