These lively soup packaging designs use texture and produce-inspired color schemes to communicate the high quality of the brand's product range. The brown craft paper packages feature animation that depicts the traditional process of creating each of the soups, while also reflecting a rural Italian lifestyle with which hearty ingredients such as those contained in the soups originate.
The Italian product line is called Bonta di stagione, which translates to "seasonal goodness," making the visual branding a direction continuation of the brand's emphasis on fresh ingredients of the highest quality.
In directly referencing the brown craft paper used to wrap fresh produce after being purchased from a farmer's market, these soup packaging designs effectively communicate the nutritional benefits and freshness of the product.
Key Themes Behind This Trend
- Texture-inspired Packaging
- Opportunity for brands to use texture and color schemes to communicate the high quality of their product range.
- Animation-enhanced Packaging
- Opportunity for brands to use animation to depict the traditional process of creating each product and reflect a particular culture or lifestyle.
- Product Line Emphasis
- Opportunity for brands to use a visual branding direction as a continuation of emphasizing fresh and high-quality ingredients of a particular product line.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to use packaging design to enhance the attractiveness of their product range and connect with customers.
- Retail
- Opportunity for retailers to use texture and color schemes in their product packaging design, increasing the appeal of their products and attracting the customer's attention.
- Marketing
- Opportunity for Marketing departments to drive the emphasis of fresh ingredients and nutritional benefits of a particular product line, resulting in increased brand awareness and customer loyalty.
