When the designers of Tried&True from New Zealand were put to the task of developing packaging for the Mosin Fresh Coffee Concentrate, they sourced inspiration from where the product comes from—vibrant Papua New Guinea. From its exotic wildlife to plant and the local environment and colors, this location provided ample direction for how the brand could proudly show off its roots.
As well as offering an ordinary instant coffee flavor, Mosin Fresh also produces a sugar-free version of the concentrate for those who appreciate purity as well as convenience in a good cup of coffee. To drink, since you only need one serving of concentrate to one portion of boiling water, it's never been easier to get a taste of the tropics.
Key Themes Behind This Trend
- Coffee Concentrates
- Disruptive innovation opportunity: Developing unique and flavorful coffee concentrate blends using inspiration from different regions around the world.
- Exotic Packaging Design
- Disruptive innovation opportunity: Creating packaging that showcases the origin and cultural aspects of a product, enhancing the overall brand experience.
- Sugar-free Coffee Concentrates
- Disruptive innovation opportunity: Catering to the growing demand for sugar-free products by offering coffee concentrates that provide convenience without compromising on taste.
Where This Applies
- Beverage Industry
- Disruptive innovation opportunity: Introducing new coffee concentrate products that meet the evolving consumer preferences for convenience and unique flavors.
- Packaging Industry
- Disruptive innovation opportunity: Developing innovative and culturally inspired packaging designs to differentiate products and enhance brand storytelling.
- Health and Wellness Industry
- Disruptive innovation opportunity: Capitalizing on the demand for healthier options by offering sugar-free coffee concentrates that align with consumer wellness goals.
