These McDonald's Billboards Are Marked with Emoticon Imagery

 - May 4, 2015
References: tbwa &
McDonald's is no stranger to millennial marketing strategies and their fast food emojis illustrate the brand's understanding of young consumers. Conceived by the creative team at TBWA Paris, these fast food emojis include Big Mac, fries, ice cream and Happy Meal icons that are accented with musical, happy face and thumbs up graphics.

This bold brand identity will appeal to millennials who are likely to communicate with emojis via text or on social media channels like Instagram. In addition to gracing McDonald's billboards, these emojis are also featured in the fast food brand's limited edition clothing range, created in collaboration with French fashion retailer Colette.

The graphics are simple and eye-catching, appealing to youthful consumers who have a strong connection to mobile technology.