This beautiful new packaging is apart of a pretty, pastel-hued pastry rebrand by Russian company Mixville. The brightly colored new packages follow a progression in the branding of macarons as light, whimsical and unabashedly feminine.
The new ultramodern visual identity for Mixville was created by BimBom agency and features contrasting colors and vibrant patterns juxtaposed against each other.
The newly launched pastry rebrand aligns the product with the essence of a carefully gift wrapped package due to golden graphics of tea and paisley that appear regal and like that of the wallpaper at a high tea lounge.
By infusing the brand with the essence of a chic Parisian bakery, Mixville can communicate the quality of their product and the lifestyle of the brand to consumers.