This beautiful new packaging is apart of a pretty, pastel-hued pastry rebrand by Russian company Mixville. The brightly colored new packages follow a progression in the branding of macarons as light, whimsical and unabashedly feminine.
The new ultramodern visual identity for Mixville was created by BimBom agency and features contrasting colors and vibrant patterns juxtaposed against each other.
The newly launched pastry rebrand aligns the product with the essence of a carefully gift wrapped package due to golden graphics of tea and paisley that appear regal and like that of the wallpaper at a high tea lounge.
By infusing the brand with the essence of a chic Parisian bakery, Mixville can communicate the quality of their product and the lifestyle of the brand to consumers.
What Makes This Trend Stand Out
- Colorful Packaging
- The use of brightly colored and visually appealing packaging enhances the appeal of products and helps to create a distinct brand image.
- Whimsical Branding
- Adding a touch of whimsy and femininity to a brand can attract a specific target audience and differentiate it from competitors.
- Ultramodern Visual Identity
- Adopting a visually striking and modern visual identity can give a brand a sense of sophistication and help it stand out in the market.
Sectors Adopting This
- Food and Beverage
- The use of innovative packaging and branding techniques can create a unique selling point for food and beverage companies, helping them to attract and retain customers.
- Fashion and Beauty
- Incorporating elements of whimsy and femininity in product rebrands can resonate with the target audience in the fashion and beauty industry and differentiate them from competitors.
- Hospitality and Event Planning
- Creating an ultramodern visual identity can attract customers in the hospitality and event planning industry who are looking for unique and visually appealing experiences.
