Following the announcement of kale-infused lunch menu additions, McDonald's has announced it will begin testing healthy breakfast bowls at its southern California restaurants. The interesting but not entirely surprising choice will likely be expanded to a full-time menu item if it is well-received.
By experimenting with health-boosting ingredients, McDonald's has a chance to ingratiate itself to the discerning millennial market, and particularly the millennial female.
Thus far, two healthy breakfast bowls have been announced. The first is the Turkey Sausage Breakfast Bowl that includes egg whites, kale, spinach, bruschetta and cheese. The second dish is the Chorizo Breakfast Bowl, which features an egg and chorizo topped with pico de gallo and shredded cheese. Each will retail for $3.99 plus tax.
Why This Trend Is Growing
- Protein-heavy Convenience Menus
- Expanding the availability of protein-heavy convenience menus can cater to health-conscious consumers seeking quick and nutritious meal options.
- Health-boosting Ingredients
- Incorporating health-boosting ingredients in menu items can help attract and retain the discerning millennial market, especially millennial females.
- Testing New Menu Items
- Testing new menu items, such as healthy breakfast bowls, allows companies like McDonald's to gauge customer preference and potential for full-time inclusion.
Industries Being Reshaped
- Fast Food
- The fast food industry can benefit from incorporating protein-heavy convenience menus to cater to the increasing demand for nutritious on-the-go meals.
- Food Service
- The food service industry can capitalize on the popularity of health-boosting ingredients by offering menu items that appeal to health-conscious consumers.
- Restaurant Chains
- Restaurant chains can seize the opportunity to test and introduce new menu items, like healthy breakfast bowls, to attract and retain diverse customer segments.
