Arthur Kulkov channels a parkour street athlete in Isaora Sportwear's latest menswear catalog. The label's Spring/Summer 2015 collection is filled with comfy apparel that is designed with both style and function in mind. Blending versatile tees and cotton tops with performance tights and breathable shorts, this menswear lookbook is all about comfort.
As sportswear becomes more style-focused, athletic brands are looking for ways to incorporate a fashionable element into their performance products. The Isaora Sportwear Spring/Summer 2015 collection is a great example of this and features pieces that can be worn both at the gym or on the street during a causal shopping trip or a weekend walk around the city. The collection's lookbook pays homage to the daring art of parkour, a physical sport that requires determination, athletic ability and most importantly guts.
What's Driving This Trend
- Style-focused Sportswear
- Brands are incorporating a fashionable element into their performance products.
- Versatile Apparel
- Collections are featuring pieces that can be worn both in a gym or on the street.
- Parkour-inspired Fashion
- Fashion brands are drawing inspiration from the daring art of parkour.
Who This Affects Most
- Athletic Apparel
- Companies in this industry can explore ways to blend style and function in their sportswear products.
- Streetwear
- Streetwear brands can capitalize on the trend of incorporating fashion into athletic wear.
- Outdoor Apparel
- Outdoor clothing brands can draw inspiration from activities like parkour to create functional and stylish garments.
