Koleś (Dude) is a Polish soda beverage company that teamed up with Haust Studio to create a logo and bottle design. The packaging is inspired by the 1990s and geared towards millennials to bring back memories and tastes of a happy carefree childhood.
Koleś has two existing beverages -- one is red and one is clear. The brand logo is a hipster-looking man with large glasses and a mustache. The man is representative of an adult who just wants to enjoy a feelgood moment of simplicity. The sweet soda taste aims to evokes memories of "washable tattoos, first game consoles and ragged knees."
Koleś (Dude) is hoping to expand its existing soda line to incorporate more colors like yellow and blue. The name of this Polish soda is also very reflective of the logo and the time period which is being portrayed.